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About Our Mission

About Us

Empowering River Falls, One Business at a Time
Since 1955, the River Falls Chamber of Commerce and Tourism Bureau has been the driving force behind the growth and success of our community. With a mission to promote, support, and advocate for our investors, we’re dedicated to creating a vibrant, thriving region where businesses, residents, and visitors alike can flourish.

At the heart of everything we do is a commitment to fostering connections—between businesses, community members, and visitors. Our goal is simple: to build a strong, sustainable economy that supports our investors and enhances the quality of life in River Falls.

Our Mission
"We promote, support, and advocate for our investors and the economic vitality of the River Falls area."

Our Vision
"Building a vibrant and prosperous community through business leadership."

What We Stand For
We’re more than just an organization—we’re a catalyst for change. By connecting our 300+ investors to invaluable resources, networking opportunities, and growth strategies, we’re helping businesses thrive while shaping the future of River Falls. Through our work, we:

  • Drive Economic Growth: We create a dynamic business environment by offering innovative programming, modernized benefits, and a service-oriented culture that supports the needs of our investors.
  • Tell River Falls' Story: We’re the voice of the community, highlighting the successes and opportunities in River Falls through effective communication and strategic outreach.
  • Champion Local Businesses: We advocate for our investors, working with local government and partners to create a business-friendly environment that nurtures growth and fosters local innovation.
  • Steward Community Resources: We ensure the longevity and impact of our programs through financial sustainability, responsible leadership, and a strong organizational foundation.
  • Lead Tourism Development: As the recognized leader in tourism, we drive initiatives that promote River Falls as a vibrant destination for visitors, supporting local businesses and enhancing our community’s appeal.

Why Choose the River Falls Chamber?
When you join the River Falls Chamber, you’re becoming part of something bigger. You’re not just an investor; you’re a vital piece of a forward-thinking organization that’s driving economic success, fostering collaboration, and shaping the future of the region. Whether you're an established business, a startup, or a non-profit, we provide the resources and connections you need to thrive.

As we look to the future, we remain committed to growing our Chamber, strengthening our economy, and ensuring River Falls remains a fantastic place to live, work, play, and do business.

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