River Falls Days brought the community together for a weekend filled with hometown traditions, summer fun, and a little holiday magic sprinkled into July. From July 9–12, Heritage Park and downtown River Falls came alive with live music, family activities, great food, local vendors, and plenty of opportunities to reconnect with friends and neighbors. This year’s “Christmas in July” theme added a festive twist to one of River Falls’ favorite summer celebrations — proving that a little holiday cheer belongs in every season!

The festival weekend was packed with something for everyone. Guests enjoyed delicious offerings from Food Alley, browsing local businesses and vendors at Meet River Falls, cheering on the River Falls Days Parade, and relaxing in the Beer Garden with friends. The Main Stage kept the celebration going with live performances throughout the weekend, creating the perfect soundtrack for a community gathering full of laughter, memories, and summer smiles.

Families found plenty of ways to join the fun, including kids’ activities, entertainment, games, performances, and community traditions that make River Falls Days special year after year. The weekend continued downtown on Sunday with the Car Cruze, Sip & Shop, and Open Container experience, bringing even more energy to historic Main Street before wrapping up with a spectacular fireworks finale at Hoffman Park.

Thank you to everyone who helped make River Falls Days a success — our sponsors, volunteers, vendors, performers, community partners, and everyone who attended. Your support is what keeps this tradition shining bright. Whether you wore a Santa hat, a Hawaiian shirt, or simply brought your summer spirit, you helped make River Falls Days a celebration our community will remember until we gather again next year!