Festival Grounds Location:
232 West. Maple Street
Festival Grounds Hours:
Thursday, July 10: 4:00 PM – 10:30 PM
Friday, July 11: 4:00 PM – 11:00 PM
Saturday, July 12: 11:00 AM – 10:30 PM
Car Cruise on Main Street:
Sunday, July 13: 11:00 AM - 4:00 PM
Fireworks at Hoffman Park:
Sunday, July 13: Dusk
Experience the Magic of River Falls Days
Picture this: a weekend where the heart of River Falls beats a little louder, a little brighter – that's River Falls Days! Get ready to immerse yourself in an annual community celebration brimming with the genuine spirit of our town.
Imagine the excitement as the vibrant parade winds through our streets, each float telling a unique story. Explore the bustling marketplace of local artisans and vendors, where you'll discover handcrafted treasures and delicious treats. Feel the energy of live music filling the air, inviting you to tap your feet and maybe even dance along. And for the young and young at heart, a world of family-friendly activities awaits, promising laughter and shared moments.
Come and wander through the welcoming heart of River Falls, visit local shops and eateries, reconnect with familiar faces, forge new friendships, and create those cherished memories that last a lifetime. River Falls Days is where our community truly shines, a time to celebrate our unique charm and the bonds that make our town so special – we can't wait to see you there!
Festival Features
River Falls Days Brochure
Check out the Official River Falls Days Brochure, brought to you in partnership with O’Rourke Media Group! Keep scrolling to find the Official Festival Grounds Schedule of Events on our website below.
Beer Garden
Head over to the beer garden during open festival grounds hours to quench your thirst. Last call will be 30 minutes before the festival grounds close, nightly.
Thank you to the 2025 Beer Garden Sponsor, Ptacek's Family Market, River Falls!
Meet River Falls
We have a wide variety of vendors coming in for you to experience! From services to products you’re sure to find something that meets everyone’s taste.
Event Date/Time:
Saturday, July 12, 2025, 11:00AM - 1:00PM
Knockerball Inflatable Games
Knockerball is a fun and exciting activity where participants wear large, inflatable spheres that cover their upper bodies and heads, allowing them to bump, bounce, and roll safely. It's often used for games like bubble soccer, where players can run into each other without getting hurt.
Event Date/Time:
Thursday, July 20, 2025 & Saturday, July 12, 2025
River Falls Days Parade
The River Falls Days Parade is packed with fun and you won't want to miss it! Don't forget to wave hello to our Citizen of the Year, Mary Waters, who will be riding in style alongside our partners at Quinn Motors of Ellsworth.
2025 Parade Theme: Kinni in Bloom
A vibrant celebration of River Falls' natural beauty (and flowers!). Celebrate the love for nature and community connection.
Parade participants are not required to utilize the theme but are encouraged!
Parade Awards: Best Use of Theme, Best Visiting Royalty, Best Music Unit, Judges’ Choice Award
Food Vendors
Food vendors will be open at the festival grounds during open festival hours Thursday through Saturday. Say hello to our Official 2025 Food Vendors!
Lucky8's Grill
Papa Murphy's
Agave Express
Up North
Holy Donuts
Island Noodles
Benny's Bigfoot BBQ
The Hungry Badger
Applecart Concessions
Brad's Kettle Corn
Downtown Car Cruise
Don't miss out as we line both sides of Main Street with cars of all kinds! It's just some good old fashioned fun. Bring your favorite summer ride, friends, and family to enjoy a great afternoon full of cars, music, bars & restaurants, and fun shops all in historic downtown River Falls!
Entries are first come first serve. No registration fee.
Event Date/Time:
Sunday, July 13, 2025, 11:00AM - 4:00PM
2025 Main Stage Headliners
Sushi Roll
Thursday, July 10, 2025
7:30 PM - 10:30 PM
Shane Martin
Friday, July 11, 2025
7:00 PM - 10:00 PM
Rebel Queens
Saturday, July 12, 2025
7:30 PM - 10:30 PM
Official Schedule of Events
Thursday, July 10, 2025
| Festival Grounds Hours | 4:00PM - 10:30PM | Festival Grounds - Heritage Park |
| Beer Garden Hours Presented By: Ptacek's Family Market, River Falls | 4:00PM - 10:00PM | Beer Garden - Heritage Park |
| Kick-Off Party Kids Dance Party with DJ Mitch Presented By: WESTconsin Credit Union | 4:00PM - 6:00PM | Main Stage - Heritage Park |
| River Falls Days Button Raffle Limited Quantity Available - While Supplies Last | 4:00PM - 10:30PM | Festival Grounds - Ticket Booth |
| Balloon Photo Display -Weather Contingent- Presented By: What's Poppin' | 4:00PM | Main Stage - Heritage Park |
| Knockerball Inflatable Games Presented By: Knockerball St. Paul | 4:00PM-8:00PM | City Hall Plaza |
| Main Stage Headliner: Sushi Roll | 7:30PM - 10:30PM | Main Stage - Heritage Park |
Friday, July 11, 2025
| Festival Grounds Hours | 4:00PM - 11:00PM | Festival Grounds - Heritage Park |
| Beer Garden Hours Presented By: Ptacek's Family Market, River Falls | 4:00PM - 11:00PM | Beer Garden - Heritage Park |
| River Falls Days Button Raffle Limited Quantity Available - While Supplies Last | 4:00PM - 11:00PM | Festival Grounds - Ticket Booth |
| Balloon Photo Display -Weather Contingent- Presented By: What's Poppin' | 4:00PM | Main Stage - Heritage Park |
| River Falls Days Parade | 6:00PM | Main & Second Streets |
| Main Stage Headliner: Shane Martin | 7:00PM - 10:00PM | Main Stage - Heritage Park |
| Laser Light Show Presented By: Security Financial Bank | 10:30PM - 10:55PM | Main Stage - Heritage Park |
Saturday, July 12, 2025
| Movement in the Park for Mental Health Awareness Presented By: RF Action and CARES of Pierce & St. Croix County | 9:00AM-11:00AM | Glen Park |
| Festival Grounds Hours | 11:00AM-10:30PM | Festival Grounds - Heritage Park |
| Beer Garden Hours Presented By: Ptacek's Family Market, River Falls | Â 11:00AM-10:30PM | Beer Garden - Heritage Park |
| River Falls Days Button Raffle Limited Quantity Available - While Supplies Last | Â 11:00AM-10:30PM | Festival Grounds - Ticket Booth |
| Meet River Falls - Booth Fair Presented By: Belle Âme Vineyard | 11:00AM - 1:00PM | City Hall Plaza & Maple Street Bridge |
| Knockerball Inflatable Games Presented By: Knockerball St. Paul | 11:00AM-4:00PM | City Hall Plaza |
| Balloon Photo Display -Weather Contingent- Presented By: What's Poppin' | 11:00AM | Main Stage - Heritage Park |
| T-Shirt Bag Making -While Supplies Last- Presented By: River Falls Community Arts Base - CAB | 11:00AM | City Hall Plaza - Kids Tent |
| A Mother Goose Comedy Performance Presented By: WonderWorks Theatre | 12:00 PM | Main Stage - Heritage Park |
| BlackJack the Clown Presented By: CVTC | 12:00PM - 2:00PM | City Hall Plaza - Kids Tent |
| Caricatures with Dignity Presented By: CVTC | 12:00PM - 4:00PM | City Hall Plaza - Kids Tent |
| Kids' Activities Under the Tent Presented By: Speech Remedies | 12:00PM - 5:00PM | City Hall Plaza - Kids Tent |
| River Falls Medallion Hunt Presented By: Bye, Goff, & Rhode and Royal Credit Union | 2:00PM | City Hall Plaza - Chamber of Commerce Window - |
| Garden & Greenery Gallery | 2:00PM-5:00PM | Upper City Hall Parking Lot |
| James Whatton Band Presented By: UWRF | 4:00PM - 2:00PM | Main Stage - Heritage Park |
| Main Stage Headliner: Rebel Queens | 7:30PM - 10:30PM | Main Stage - Heritage Park |
Sunday, July 13, 2025
| Downtown Car Cruise -No Registration- Presented By: Bye, Goff & Rhode and Green Oasis | 11:00AM - 4:00PM | Downtown - Main Street |
| Grand Finale Firework Show Presented By: The City of River Falls | Dusk | Hoffman Park |
Thank You Sponsors!
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Green Oasis • Viking Coca-Cola • Royal Credit Union • River Falls Golf Club
Bronze Sponsors
Kwik Trip • 5 Star Restroom Rental • Bell Bank Mortgage - Brandon McCarthy • Bill's Distributing • River Falls Tire
Applications & Sign Ups
River Falls Days Parade
Submissions for 2025 are now closed.
Step 1: Complete the Application - CLOSED FOR 2025
Step 2: Complete the parade waiver online by clicking here, or Download the parade waiver here.
Step 3: Payment. Want to pay online? Click here.
Please note: Registration fees are non refundable.
Step 4: Review the Parade Map Here!
Parade Lineup Available 7/8/2025
Event Date/Time:
Friday, July 11, 2025, 6:00PMÂ
Food Vendors
Submissions for 2025 are now closed.Â
Submission Deadline: Wednesday, April 30, 2025
Want to be an Official River Falls Days Food Vendor? Apply here to be featured Thursday-Sunday during open festival hours.
Volunteer
Join our amazing team of volunteers and get a front-row seat to all the fun, excitement, and celebration happening in our community!
As a volunteer, you'll have the chance to meet new people, build meaningful connections, and play a key role in bringing our events to life. We’re so grateful for your time and energy—and we can’t wait to welcome you to the team!
Meet River Falls
Submission Deadline:
EXTENDED to July 2, 2025
Event Date/Time:
Saturday, July 12, 2025, 11AM - 1PM
Step 1:Â Complete the Vendor Application
Participating Vendor Information - Click Here!
Looking to connect with the community and showcase your products or services? We're hosting a vibrant vendor fair at River Falls Days and invite you to participate! It's the perfect opportunity to engage with local customers in River Falls.
Local Events Submission
Submissions for 2025 are now closed.Â
Submission Deadline: June 10, 2025Â
Want to be added to the Official River Falls Days 2025 Schedule of Events brochure? Please complete the online form with the details of your event.