Festival Grounds Location:
232 West. Maple Street
Festival Grounds Hours:
Thursday, July 10: 4:00 PM – 10:30 PM
Friday, July 11: 4:00 PM – 11:00 PM
Saturday, July 12: 11:00 AM – 10:30 PM
Car Cruise on Main Street:
Sunday, July 13: 11:00 AM - 4:00 PM
Fireworks at Hoffman Park:
Sunday, July 13: Dusk
Experience the Magic of River Falls Days
Picture this: a weekend where the heart of River Falls beats a little louder, a little brighter – that's River Falls Days! Get ready to immerse yourself in an annual community celebration brimming with the genuine spirit of our town.
Imagine the excitement as the vibrant parade winds through our streets, each float telling a unique story. Explore the bustling marketplace of local artisans and vendors, where you'll discover handcrafted treasures and delicious treats. Feel the energy of live music filling the air, inviting you to tap your feet and maybe even dance along. And for the young and young at heart, a world of family-friendly activities awaits, promising laughter and shared moments.
Come and wander through the welcoming heart of River Falls, visit local shops and eateries, reconnect with familiar faces, forge new friendships, and create those cherished memories that last a lifetime. River Falls Days is where our community truly shines, a time to celebrate our unique charm and the bonds that make our town so special – we can't wait to see you there!
Applications & Sign Ups
River Falls Days Parade
Application Deadline:
Monday, June 9, 2025 or when 100 spots filled.Â
Step 1: Complete the Application
Step 2: Complete the parade waiver online by clicking here, or Download the parade waiver here.
Step 3: Payment. Want to pay online? Click here.
Step 4: Review the Parade Map Here!
Parade Lineup Available 7/8/2025
Event Date/Time:
Friday, July 11, 2025, 6:00PMÂ
Food Vendors
Food vendors will be open during the festival hours on Thursday through Saturday. There will be a variety of food vendors serving up a variety of delicious dishes. We are locking in our 2025 vendors.
Interested in being a vendor?
Review Application Process and Concession Stand Guidelines Here.
Application Deadline:
May 9, 2025
Volunteer
Join our amazing team of volunteers and get a front-row seat to all the fun, excitement, and celebration happening in our community!
As a volunteer, you'll have the chance to meet new people, build meaningful connections, and play a key role in bringing our events to life. We’re so grateful for your time and energy—and we can’t wait to welcome you to the team!
Festival Features
Local Events
Submission Deadline:
June 10, 2025Â
Want to be added to the Official River Falls Days 2025 Schedule of Events brochure?
Please complete the online form with the details of your event.
Beer Garden
Head over to the beer garden during open festival grounds hours to quench your thirst. Last call will be 30 minutes before the festival grounds close, nightly.
Thank you to the 2025 Beer Garden Sponsor, Ptacek's Family Market, River Falls!
Meet River Falls
We have a wide variety of vendors coming in for you to experience! From handmade crafts, to baked goods, to fresh produce, to products, and more! You’re sure to find something that meets everyone’s taste.
Application Deadline:
June 25, 2025
Event Date/Time:
Saturday, July 12, 2025, 11AM - 1PM
Online payment link found within the application form.
River Falls Days Parade
2025 Parade Theme: Kinni in Bloom
A vibrant celebration of River Falls' natural beauty (and flowers!). Celebrate the love for nature and community connection.
Parade participants are not required to utilize the theme but are encouraged!
Parade Awards: Best Use of Theme, Best Visiting Royalty, Best Music Unit, Judges’ Choice Award
Food Vendors
Food vendors will be open at the festival grounds during open festival hours Thursday through Saturday.
The food vendor application period is closed for this season. Interested in being considered for 2026? Email us to be added to our contact list and review our 2025 application process and concession stand guidelines.
Welcome 2025 Food Vendors!
Lucky8's Grill
Papa Murphy's
Agave Express
Up North
Holy Donuts
Island Noodles
Benny's Bigfoot BBQ
The Hungry Badger
Applecart Concessions
Brad's Kettle Corn
Car Cruise
Don't miss out as we line both sides of Main Street with cars of all kinds! No entry fee and day-of registration. It's just some good old fashioned fun. Bring your favorite summer ride, friends, and family to enjoy a great afternoon full of cars, music, bars & restaurants, and fun shops all in historic downtown River Falls! Entries are first come first serve.
2025 Main Stage Headliners
Sushi Roll
Thursday, July 10, 2025
7:30 PM - 10:30 PM
Shane Martin
Friday, July 11, 2025
7:00 PM - 10:00 PM
Rebel Queens
Saturday, July 12, 2025
7:30 PM - 10:30 PM
Schedule of Events
Thursday, July 10, 2025
| Festival Grounds Hours | 4:00PM - 10:30PM | Festival Grounds - Heritage Park |
| Beer Garden Hours | 4:00PM - 10:00PM | Beer Garden - Heritage Park |
| River Falls Days Kick-Off! Kids Dance Party with DJ Mitch brought to you by WESTconsin Credit Union | 4:00PM - 6:00PM | Main Stage |
| Balloon Photo Display with What's Poppin | 4:00PM | Heritage Park |
| Knockerball St. Paul | TBA | TBA |
| Main Stage Headliner: Sushi Roll | 7:30PM - 10:30PM | Main Stage |
Friday, July 11, 2025
| Festival Grounds Hours | 4:00PM - 11:00PM | Festival Grounds - Heritage Park |
| Beer Garden Hours | 4:00PM - 11:00PM | Beer Garden - Heritage Park |
| River Falls Days Parade | 6:00PM | Main & Second Streets |
| Main Stage Headliner: Shane Martin | 7:00PM - 10:00PM | Main Stage |
| Laser Light Show | 10:30PM - 10:55PM | Main Stage |
Saturday, July 12, 2025
| Festival Grounds Hours | 11:00AM - 10:30PM | Festival Grounds - Heritage Park |
| Beer Garden Hours | 11:00AM - 10:00PM | Beer Garden - Heritage Park |
| Meet River Falls -Â Booth Fair | 11:00AM - 1:00PM | City Hall Plaza & Maple Street Bridge |
| WonderWorks Theatre: A Mother Goose Comedy | 12:00PM | Main Stage |
| Captain Ruby & BlackJack - Clowns | 12:00PM - 2:00PM | City Hall Plaza - Kids Tent |
| Caricatures with Dignity | 12:00PM - 4:00PM | City Hall Plaza - Kids Tent |
| River Falls Medallion Hunt | 2:00PM | River Falls Chamber of Commerce, 215 West Maple Street |
| Knockerball St. Paul | TBA | City Hall Plaza |
| James Whatton Band | 4:00PM - 6:30PM | Main Stage |
| Main Stage Headliner: Rebel Queens | 7:30PM - 10:30PM | Main Stage |
Sunday, July 13, 2025
| Car Cruise (no entry fee!) | 11:00AM - 4:00PM | Main Street |
| Fireworks | Dusk | Hoffman Park |
Thank You Sponsors!
Platinum Sponsors
Sponsor
Kids' Activities Sponsor
Sponsor
Dining Tent Sponsor
